Market Monitor: February

Child & teen health

Bio-Kult Infantis is an advanced multi-strain live bacteria formulation for babies, toddlers and young children that is free from artificial colours, flavours or preservatives. Each sachet contains seven live strains of bacteria; vitamin D3 to contribute to the normal function of the immune system; Preplex; and DHA and EPA, which are high in omega-3 fatty acids, explains manufacturer ADM Protexin. In a recent randomised controlled trial published in the Journal of Paediatrics and Child Health, the seven bacteria strains were shown to significantly reduce unexplained crying and fuss time, claims the company.
ADM Protexin: 01460 243230 / info@bio-kult.com

Kool ‘n’ Soothe Fever soft gel sheets can be used to help cool children aged one and over who are hot and feverish, according to manufacturer Kobayashi. The sheets are ready to use straight from the pack, do not require refrigeration and provide up to eight hours of gentle cooling relief to help with headaches, aid restful sleep or keep cool during hot weather, claims the company. The patches are safe to use in conjunction with medicines and can be removed from the forehead without leaving sticky residue, the company adds.
Kobayashi: 020 8987 9976The range of children’s cough medicines includes Baby Syrup, which is suitable for infants aged three months plus; Toddler Syrup and Blackcurrant Flavour Syrup, both of which are suitable from three months to five years. The products help to soothe and relive the symptoms of children’s dry, tickly coughs and do not contain sugar, alcohol or any added colours, according to the manufacturer Thornton & Ross. Brand promotional plans include a new consumer campaign with digital promotional, press support and a new website, the company adds.
Thornton & Ross: 01484 842217 

Smoking cessation

GlaxoSmithKline (GSK) has launched a ‘New Year, New You’ campaign through digital platforms, social media and in-store displays to support its Nicotinell brand. Running until December 2020, the targeted campaign is intended to assist smokers in cutting down and quitting through education and support, with a particular focus on a younger demographic, explains the company. Nicotinell comes in lozenge, gum and patch form to suit the individual needs of people wanting to quit smoking, all of which can help relieve and/or prevent cravings and nicotine withdrawal symptoms, according to GSK.
GlaxoSmithKline: 0800 783 881

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