Child health

Bio-Kult Infantis is an advanced multi-strain formula for babies, toddlers and young children. Each sachet contains seven strains of live bacteria, proven to survive the high acidity of the stomach, which may help to reduce diarrhoea in gastroenteritis and may help to improve constipation and symptoms of eczema, claims manufacturer Probiotics International. Infantis contains omega-3 – believed to contribute to early brain development and cognitive function – as well as vitamin D3, which helps to contribute to the normal function of the immune system and bone growth and development, and preplex (fructooligosaccharide and gum acacia), the company explains. 
Probiotics International Ltd: 01460 243230 

Head lice brand Hedrin will continue to invest in support for parents who find it a struggle to get rid of head lice by offering advice online, in addition to continued TV support, manufacturer Thornton & Ross has announced. Hedrin will work with experts and influential bloggers to help encourage best practice in head lice management via social media and reinforce Hedrin’s mission to take the drama out of head lice, the company adds. To help educate customers, pharmacy teams can download a free poster from the pharmacist section of: OnceAWeekTakeAPeek.co.uk.
Thornton & Ross: 01484 842217

Oilatum will launch a new advert in April 2018 to appeal to parents looking for effective eczema and dry skin solutions for their children. The advert will highlight that Oilatum is gentle enough to use from the very first touch and will protect eczema-prone skin, says manufacturer GlaxoSmithKline (GSK). Advertising will also take place on GP screens to drive awareness, with a call to action to speak to pharmacy for an effective solution, and a digital partnership with Amazon and NetDoctor focusing on first-time mums will also be launched, says GSK. 
GlaxoSmithKline: 0800 783 8881

Sexual health

EllaOne contains 30mg of ulipristal acetate. It is the most effective oral emergency contraception at preventing pregnancy in the first 24 hours after unprotected sex, says manufacturer HRA Pharma. EllaOne is suitable for the vast majority of women, regardless of their weight. One tablet should be taken orally as soon as possible, but no later than five days after unprotected sex or contraceptive failure, the company adds.
Further information: ellaonepharmacists.co.uk

Bacterial vaginosis (BV) is the most common cause of vaginal infections in women of childbearing age. Canesbalance BV Gel is a seven-day treatment that relieves BV symptoms. It helps to regulate the pH balance, which effectively relieves unpleasant odour and abnormal discharge, restricts growth of bad bacteria and supports good bacteria, explains manufacturer Bayer. A difference should be seen in three days, the company says. For thrush, Canesten offers a range of combination products to treat the internal infection and calm external symptoms.
Bayer: 0845 758 5030

Smoking cessation

Niquitin has activated a £2 million media campaign running throughout the ‘New Year, new you’ period, including seven weeks of TV advertising and a digital campaign with targeted social media adverts running until early March, explains manufacturer Perrigo. POS and training materials are also available for pharmacy teams to equip them with the tools and knowledge they need to best advise a smoker and find them the right product, the company adds. The Niquitin range includes gum, patches and lozenges
to help smokers quit.
Perrigo: 0800 1216 909 

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