Market monitor: March

Baby care

Bio-Kult Infantis is an advanced multi-strain live bacteria formulation for babies, toddlers and young children. Each sachet contains seven live strains of bacteria; vitamin D3 to contribute to the normal function of the immune system; preplex and DHA and EPA, which are high in omega-3 fatty acids, says manufacturer ADM Protexin. The formulation does not contain artificial colours, flavours or preservatives and does not need to be refrigerated. In a recent randomised controlled trial published in the Journal of Paediatrics and Child Health, the seven bacteria strains were shown to significantly reduce unexplained crying and fuss time, claims the company.
ADM Protexin: 01460 243230 

Colief Infant Drops are scientifically proven lactase drops for reducing the symptoms of colic associated with temporary lactose intolerance, says manufacturer Crosscare Limited. Safe to use from birth, Colief contains lactase enzyme to help break down lactose, the complex sugar found in milk, dairy products, breast milk and infant formulas, to make it easier to digest, allowing parents to rule out temporary lactose intolerance in babies with colicky symptoms, the company adds.
Powermed Plus Limited: dmappledoram@powermeduk.co.uk

Deep Freeze can help ease muscular back pain during pregnancy and beyond with penetrating cooling therapy in a choice of three formats, says manufacturer Mentholatum. The range includes the Deep Freeze Pain Relief Cold Patch; Deep Freeze Pain Relief Cold Gel; and Deep Freeze Pain Relief Glide-on Gel, which delivers the cooling
gel via a rollerball. When cold is applied to the skin, it activates receptors in the skin, which send signals to the brain to dilute the pain, giving relief and it also causes the blood vessels to constrict, helping to limit inflammation, the company explains.
Laser Healthcare: 01202 780558

Drapolene Cream is used to treat and prevent nappy rash in babies. It contains a unique combination of two soothing and effective antiseptics – benzalkonium chloride and cetrimide – which help prevent the growth of bacteria, says manufacturer Supra Enterprises. The non-greasy cream also contains lanolin and white paraffin to moisturise and protect babies’ skin and can be used at every nappy change, even on the most sensitive skin, to help prevent nappy rash, the company adds.
Supra Enterprises Ltd: 0116 222 2555

The Metanium range offers a choice of products to both treat and prevent nappy rash, which affects around one in three babies at any one time. Metanium Everyday Easy Spray Barrier Lotion and Metanium Everyday Barrier Ointment help prevent nappy rash; and Metanium Nappy Rash Ointment is specifically licensed to treat nappy rash, explains manufacturer Thornton & Ross. Promotional plans for Metanium in 2019 include a major consumer digital campaign, extensive sampling, print and digital advertising with key parenting titles and ongoing promotions with leading baby websites, as well as regular reader offers and competitions.
Thornton & Ross: 01484 842217


Care Aqueous Cream contains white soft paraffin and liquid paraffin and is used to relieve the symptoms of dry skin and may also be used as a soap substitute for washing skin, says manufacturer Thornton & Ross. The emollient is suitable for adults, the elderly and children and may be used during pregnancy after seeking medical advice.
Thornton & Ross: 01484 842217

New Puressentiel Organic Essential Elixir is a unique combination of natural enriching oils to help regenerate skin cells and renourish the skin, the company explains. The Elixir contains four proven essential oils (immortelle, rose geranium, true lavender and ylang ylang), and four dermatologically-tested plant oils (rosehip, borage, evening primrose and sesame), which moisturise the epidermis, reduce dehydration and have antimicrobial and anti-inflammatory properties, Puressentiel claims.
Puressentiel: 020 3488 8111

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