Baby Care

Bepanthen Nappy Care Ointment is a breathable barrier cream that helps protect the skin from the causes of nappy rash – particularly at night when the nappy is likely to be on the longest, says manufacturer Bayer. The cream is clinically proven, free from antiseptics, fragrances, colours and preservatives and can be used at every nappy change, including those for premature babies, explains Bayer. The ointment contains pro vitamin B5, which aids recovery of sensitive skin while keeping it soft, smooth and moisturised and the waterin- oil formulation keeps the skin healthy and hydrated, the company adds.
Ceuta Healthcare: 0844 243 6661


Bio-Kult Infantis is an advanced multistrain formula for babies, toddlers and young children. Each sachet contains seven strains of live bacteria, proven to survive the high acidity of the stomach, which may help to reduce diarrhoea in gastroenteritis and may help to improve constipation and symptoms of eczema, claims manufacturer Probiotics International. Infantis contains omega-3 – believed to contribute to early brain development and cognitive function – as well as vitamin D3, which helps to contribute to the normal function of the immune system and bone growth and development, and preplex (fructooligosaccharide and gum acacia), the company explains.
Probiotics International Ltd: 01460 243230


New Vicks BabyRub has been specially developed for babies aged six months and older to help moisturise, soothe and help babies feel relaxed before bed or nap time and help them feel settled, explains manufacturer P&G. The mild cosmetic formula is suitable for everyday use and contains natural extracts of rosemary, lavender and aloe vera to help provide comforting care for delicate skin, the company adds. The product should be gently massaged across the baby’s chest and stomach so that they feel calm and relaxed before bedtime. (RRP £3.99 for 50g.)
Ceuta Healthcare: 01202 780 558

Waterwipes are made with 99.9 per cent purified water and a drop of fruit extract. A suitable alternative to cotton wool and water, the wipes are ideal for cleaning baby’s delicate skin and are the only baby wipes approved by Allergy UK and awarded the National Eczema Association Seal of Acceptance, explains manufacturer Irish Breeze Limited. On 1 March, Waterwipes launched its fi rst-ever campaign on UK TV entitled “When a Baby is Born, a Parent is Born”, which gives an honest look at parenthood.
Alliance Healthcare: information@alliance-healthcare.co.uk or Sigma Pharmaceuticals: info@sigmaplc.co.uk 

Skin Care

Cuderm is a daily moisturising skincare range with a lightweight, hypoallergenic formulation clinically proven to help hydrate, soothe and protect all skin types, but is particularly suitable for dry, sensitive and eczema-prone skin, says manufacturer Synergy Biologics Ltd. Formulated with a concentration of finely-milled colloidal oatmeal, the range helps to support and regulate skin pH and protect skin against everyday irritants, and it is the only emollient skincare range of creams and lotions which is free from parabens, colouring, SLS, GMOs and animal testing, as well as being Halal certifi ed and vegan/vegetarian approved, the company adds.
Synergy Biologics Ltd: 01922 705 101

Perrigo has announced a £2.4 million investment in Dermalex in 2018. A television campaign focusing on Dermalex’s eczema treatment will be on air for six weeks from 19 February, supported with paid social content across Facebook and Instagram. Subsequent activity in April will focus on rosacea for eight weeks and include advertising in national newspapers and magazines, with a third peak of activity in September for 12 weeks. During these peaks, POS and training materials focusing on these skin conditions will be rolled out to pharmacies to support pharmacy staff and increase their understanding of when and how to recommend Dermalex products, explains Perrigo.
Perrigo: 0800 1216 909

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Market monitor: November

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