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Market Monitor: March

Baby care

Bio-Kult Infantis is an advanced multi-strain formulation for babies, toddlers and young children. Each easy-to-use sachet contains seven protected strains of live bacteria, proven to survive the high acidity of the stomach, including two of the most predominant species found in an infant’s gut, according to the manufacturer ADM Protexin. The formulation also contains preplex, DHA and EPA, which are high in omega-3 fatty acids, and vitamin D3 to contribute to the normal function of the immune system and the normal growth and development of bones in children, adds the company.
ADM Protexin: 01460 243230 / info@bio-kult.com

Pain relief

Deep Relief Anti-Inflammatory Gel has a triple-action formula containing two painkilling ingredients to provide relief from inflammatory back, muscle and joint pain, explains the manufacturer Mentholatum. Levomenthol works to quickly cool and soothe, while ibuprofen gets to work to reduce pain and inflammation, the company adds. The product is now available in a 100g GSL pack, as well as the 30g and 50g sizes. Deep Relief is currently supported by a new TV advertisement running until mid-April.
Laser Healthcare: 01202 780558 / Deep Relief

GOPO Joint Health contains rosehip powder made using a specialist process to ensure it retains high levels of the galactolipid GOPO, which is only found in this product, explains the manufacturer GR Lanes Health. Rosehip may play a valuable role in the care of joints and joint tissues, and has been studied in over 20 scientific trials, says the company. GOPO Joint Health is also rich in vitamin C, which is essential for normal collagen formation and healthy bones and cartilage, GR Lanes Health adds. 
GR Lanes Health: 01452 524012 / GOPO

Voltarol is celebrating its 20th anniversary with an £8.3 million large-scale marketing campaign that will run throughout 2021 to promote the pain relief gel’s credentials of helping to relieve pain, reduce inflammation and restore movement, explains the manufacturer GlaxoSmithKline (GSK). Entitled ‘More Than Movement’, the campaign will be led by a TV presence, including a partnership with ITV, as well as fresh creatives across radio, digital display and social media channels, GSK adds.  
GlaxoSmithKline: 0800 783 881 / Voltarol




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