Market monitor: September


GlaxoSmithKline (GSK) has launched a larger pack size of its Nicotinell Lozenges to sit alongside the brand’s existing product portfolio. Now available in a 204 pack size, GSK hopes that the product will benefit customers in terms of packs lasting longer and offering better value per lozenge. The launch will be supported with POS, as well as digital activity including branded display banners and iVideos on social media channels, explains the company. Nicotinell Lozenges can be purchased in two strengths, 1mg for light smokers and 2mg for those smoking 20-30 a day, both with a fresh, minty taste, GSK adds.
GSK: customer.relations@gsk.com

Perrigo is launching a new NiQuitin marketing campaign led by real-life quitters for this year’s Stoptober, which will be supported with a spend of £1.2 million. A central focus of the campaign will be NiQuitin’s new TV advert which will feature a testimonial creative focusing on smokers who have successfully quit using NiQuitin. Running from 17 September to 29 October, the television advert will be supported with out-of-home and digital activity. NiQuitin’s campaign encourages pharmacy teams to set their pharmacy up for success this Stoptober and will include free NiQuitin Quit Kits.
Perrigo: 0800 1216 909

Women's health

Bio-Kult Pro-Cyan is a triple action formula scientifically developed with cranberry extract (36mg PACs), two specifically selected bacteria strains and vitamin A that work with the body to help maintain normal levels of bacteria in the gut and help maintain a healthy urinary tract, says manufacturer Probiotics International. Bio-Kult Candéa is a live bacteria supplement with added garlic and grapefruit extract. Taken daily it is said to help strengthen the body’s natural defences against candida overgrowth and may help to prevent it changing from its yeast-like form to the invasive filamentous fungus form, the company adds.
Probiotics International Ltd: 01460 243230 

Canestest is an innovative and reliable over-the-counter vaginal self-test that helps women determine whether they have bacterial vaginosis (BV) in order to seek the right treatment, says manufacturer Bayer. Canesbalance Bacterial Vaginosis Vaginal Gel is a seven-day treatment that regulates the vagina’s pH balance, relieving unpleasant odour and abnormal discharge, restricting growth of bad bacteria and supporting good bacteria, the company explains. For thrush, Canesten offers a range of combination products to treat internal infection and calm external symptoms, like itching. An educational video series about Canesten is available on YouTube
Further information: canesten.co.uk

The Care range offers a number of products to treat female health issues including Clotrimazole Cream for fungal infections and Cystitis Relief Sachets (Cranberry flavour) and Potassium Citrate Mixture to relieve the symptoms of cystitis and other minor urinary tract infections, explains manufacturer Thornton & Ross. The wider Care range consists of over 80 tried and trusted remedies within its range, covering the majority of minor ailments. 
Thornton & Ross: 01484 842217

EllaOne is the most effective oral emergency contraception at preventing pregnancy in the first 24 hours after unprotected sex and should be taken as soon as possible after unprotected sexual intercourse, says manufacturer HRA Pharma. The treatment is a single tablet containing 30mg of ulipristal acetate to be taken orally as soon as possible, but no later than five days after unprotected intercourse or contraceptive failure, HRA Pharma continues. EllaOne is suitable for the vast majority of women regardless of their weight.
Further information: ellaonepharmacists.co.uk

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