HRA Pharma, manufacturer of emergency contraceptive pill EllaOne, has launched the new ‘Morning After Manners’ campaign to encourage women and men to “make responsible contraceptive choices and be proactive about discussing emergency contraception”. The company revealed that of the 46 per cent of women that had unprotected sex in the last year, only 27 per cent used emergency contraception, mostly due to the fear of being judged and feeling embarrassed. The new campaign will open up conversation around sex, relationships and modern dating etiquette, particularly focusing on how to behave after a contraceptive mishap, says HRA Pharma. The campaign will link with sex and relationship bloggers to provide content aiming to educate and breakdown the stigma around contraception.

Further information: ellaonepharmacists.co.uk

Recommended

The answer for eczema? 

Perrigo has launched a new ultra-hydrating moisturiser for dry skin, supported by media investment of over £1.5 mi...

Market monitor: August

Product updates from Training Matters.




This website is for healthcare professionals, people who work in pharmacy and pharmacy students. By clicking into any content, you confirm this describes you and that you agree to Training Matters's Terms of Use and Privacy Policy.

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.