HRA Pharma, manufacturer of emergency contraceptive pill EllaOne, has launched the new ‘Morning After Manners’ campaign to encourage women and men to “make responsible contraceptive choices and be proactive about discussing emergency contraception”. The company revealed that of the 46 per cent of women that had unprotected sex in the last year, only 27 per cent used emergency contraception, mostly due to the fear of being judged and feeling embarrassed. The new campaign will open up conversation around sex, relationships and modern dating etiquette, particularly focusing on how to behave after a contraceptive mishap, says HRA Pharma. The campaign will link with sex and relationship bloggers to provide content aiming to educate and breakdown the stigma around contraception.
Further information: ellaonepharmacists.co.uk