New year, new you

NiQuitin’s New Year, New You campaign focuses on the testimonial of a real ex-smoker, Christina, who quit using a combination of NiQuitin patches and mini lozenges. A TV advert will run to the end of February and will be supported with out of home and digital activity. Perrigo has also launched the NiQuitin Chat Bot – a 10-week support plan with information on nicotine replacement therapy products, health benefits to quitting, money saving updates, motivating messages and top tips to continue the quitting journey.

Perrigo: 0800 1216 909

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Market monitor: February

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