Throughout the peak ‘New Year, new you’ period NiQuitin will be activating a £2 million media campaign. This will include targeted prime out-of-home locations on the high street and seven weeks of TV advertising, all of which will be supported by a digital campaign with targeted social media adverts running right the way through to early March 2018, manufacturer Perrigo explains. NiQuitin POS and training materials are also available in order to equip pharmacy teams with the tools and knowledge they need to best advise a smoker and find the right product to suit their needs.






Market monitor: March

Product updates from Training Matters.

What a pain…

New research from Solpadeine into the impact of pain and how people articulate it has revealed that 37 per cent of peopl...