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GSK has unveiled an updated, advanced formulation for Sensodyne Rapid Relief toothpaste. The product now includes new ingredients and has a new pack design, and will be supported by a £4.2 million media investment and shopper marketing plan from the beginning of July. Available in regular and whitening varieties, Sensodyne Rapid Relief is clinically proven to provide relief from sensitivity pain in just 60 seconds, says GSK. It combines stannous fluoride with bio-adhesive polymer for fast relief and long-lasting protection, adds the company.

GlaxoSmithKline: 0800 783 8881