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The chief medical officer has warned that 20 per cent of Britons are at risk of liver disease, as the British Liver Trust launches its 2015 'Love Your Liver' campaign. The British Liver Trust is calling for the Government to introduce a national liver screening programme and liver health prevention campaign, following the news that there has been a 400 per cent increase in deaths from liver disease over the last 40 years. If no action is taken, the charity predicts that the cost of treating liver disease will reach over £1 billion per year.

Liver disease is often not detected until the later stages, and obesity, excessive alcohol consumption and viral hepatitis are the main risk factors. €If caught at an early stage, simple lifestyle changes or treatments can be enough for the liver to recover; early screening and diagnosis are vital,€ said Andrew Langford, chief executive of the British Liver Trust. To support the campaign, visit: www.loveyourliver.org.uk