Perrigo is targeting shorthaul travellers with its new optimised digital advertising campaign for Jungle Formula. With a 52 per cent increase in spending on last year, Perrigo is trying to tackle the misconception that travellers are less likely to be affected by mosquito bites in Europe. New online visuals will encourage travellers to ‘get summer ready’ and provide a link to educational content from the Jungle Formula website.

Meanwhile, Perrigo is suggesting that pharmacies display Jungle Formula alongside sun care products, to help customers find the products they need in one location, and for pharmacy teams to talk to customers about the need for insect bite protection in Europe. Launching on 1 June, the campaign includes the new digital initiative and new POS materials.

Perrigo: 0800 1216 909


Market monitor: November

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