Probiotics brand Bio-Kult has launched its first TV advert to showcase the product’s popularity and kick off the brand’s winter campaign, explains manufacturer Probiotics International. In the 30-second advert, entitled ‘Bio-Kult – Passion’, the viewer travels through a range of experiences via the two central characters Derek, a passionate pharmacist and Bio-Kult enthusiast, and his wife Jane. The ad will air in the west of England throughout October, with a second national airing in February via digital channels.

Probiotics International Ltd: 01460 243230