Rowlands Pharmacy and the NSPCC are relaunching their relationship to strategically focus on preventing child neglect in local communities by providing helpful advice and support to parents when they need it most, the companies have announced.

Neglect can be the most difficult type of abuse to identify making it crucial to increase knowledge about how to spot the signs, the companies said. Rowlands will be recruiting a team of NSPCC Neglect Champions who will work to prevent neglect by increasing the knowledge about how to spot signs, sharing NSPCC parenting guides and campaigns to help families, and organising in-store fundraising events to help those most at risk get back on track.

Kenny Black, Rowlands Pharmacy’s managing director stated: “We look forward to this new chapter of our relationship with NSPCC which aims to support parents and carers across the UK to get the help they need to ensure that every child has a happy and healthy childhood. As a business, we are passionate about supporting our local communities and have a duty of care to continue to offer our customers access to more knowledge and tools so that they can keep healthy. We intend to be part of this great cause for as long as we can to ensure we can have a big impact for families in our local communities.”

Tess O’Callaghan, senior partnership manager at NSPCC added: “Child neglect is preventable and by working in partnership with organisations like Rowlands, we hope to prevent abuse before it starts.”