Following the launch of Flarin 200mg soft capsules in January, manufacturer Infirst Healthcare has confirmed plans for a national TV campaign for the brand, which will run alongside print advertising, PR, and promotion via social media channels. The advert shows cartoon-style characters performing different everyday tasks without joint pain affecting them. Flarin is the first and only OTC lipid-formulated ibuprofen clinically proven to be as effective as prescription-strength ibuprofen. It is indicated for conditions including the relief of rheumatic or muscular pain, back pain, and the pain of non-serious arthritic conditions caused by swelling, stiffness and inflammation, explains the company.

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Market monitor: February

Product updates from Training Matters.

Feet first

Scholl is joining forces with the College of Podiatry to raise awareness of foot health.

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