GlaxoSmithKline (GSK) has launched Sensodyne Pronamel Intensive Enamel Repair – a toothpaste designed to repair weakened enamel and protect against acid wear. The launch will be supported with shopper activation and a £4 million media plan from mid-August, which will include TV, social and digital. The toothpaste is now available in pharmacy, grocery and online channels and will feature a premium packaging design to standout on shelf, explains GSK.
GlaxoSmithKline: 0800 783 881
Eye care brand Vizulize has launched a new digital consumer awareness programme to promote its contact lens-friendly and pH-balanced messages to the growing number of dry eye sufferers. The programme aims to promote the product to those with dry eye, including heavy screen users, women aged 55 and over and contact lens wearers, explains manufacturer EM Pharma, adding that the programme offers a range of advice and tips on different eye conditions and treatments.
EM Pharma: 01664 820347
Sudocrem has launched a TV and digital campaign centered on the concept of soothing families to remind audiences of its soothing properties, manufacturer Teva has announced. Set in a Japanese garden and featuring three Pandas practising Tai Chi, the advert aims to emphasise awareness of Sudocrem’s other uses, including cuts, scrapes and grazes. Teva has invested over £3 million in marketing, including TV, digital placements, social media, PR and in-store support. The campaign includes Sudocrem’s full product range, including My Little Sudocrem.
Teva: 0800 590 502