A new TV advert highlighting the dangers of tar in cigarettes and urging England’s seven million smokers to make a quit attempt with help from Smokefree this new year has been released by Public Health England (PHE).

The latest campaign shows how poisons from tar in cigarettes enter the bloodstream, spreading around the body within seconds and causing damage to major organs.

Professor John Newton, PHE's director of health improvement, said: “Smoking is a deadly habit. Each year it kills 79,000 people in England and for every death, another 20 smokers have a smoking-related disease. That means one person is admitted to hospital every minute of every day due to smoking.

“Our new TV ad shows how every cigarette sends a flood of poisonous chemicals through the bloodstream in seconds. People know that tar damages the lungs, but it’s less well understood that the poisons also reach the other major organs in the body. We are urging every smoker to take advantage of the free Smokefree support and quit for good this New Year.”

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