Rehydration treatment Dioralyte is back on TV screens this month following a 50 per cent increase in investment. The advertising campaign will run from April for nine weeks on mainstream TV channels, reaching an estimated 4.8 million viewers.

Eleonore Baco, consumer brand manager for Dioralyte, said: “We hope that this continued support for TV advertising will continue to generate increased sales ahead of the Easter break and summer holidays by communicating the brand’s key messages and increasing awareness amongst non-users.” The campaign will communicate the benefits of the Dioralyte range and highlight the product’s uses across various scenarios, adds manufacturer Sanofi.