P&G has launched a TV advertising campaign for Vicks, encouraging pharmacies to stock and recommend Vicks products for customers looking for family winter health solutions.

The campaign promotes Vicks Sinex as the best choice for busy parents for unblocking nasal passages, as it gets to work in just five minutes, says P&G. The Vicks VapoRub segment focuses on helping children get a good night’s sleep, as the product has a mild cooling effect to help soothe irritation in the lining of the nose for up to eight hours, the company adds.

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