Oilatum is bolstering its advertising for Oilatum Cream and Junior Cream by introducing a new claim – “clinically tested to reduce itching for up to eight hours”.

The emollient products soothe, soften and rehydrate dry and eczema-prone skin, in which itching is a common symptom.

The new eight-hour claim is being reinforced throughout Oilatum’s advertising, which includes its first ever TV ad.

GlaxoSmithKline: 0800 783 8881