More than a third (38 per cent) of pharmacists are not comfortable with the selling side of their business and one in 10 said they felt pharmacy training doesn’t do enough to prepare people for this side of the job. This is according to new research by Bayer Consumer Health.
The research coincides with the launch of Bayer’s Business Fit for the Future programme which aims to build commercial confidence and business acumen, providing pharmacy teams with practical skills to support their efforts to run a profitable business that is ready for the future.
The NPA-accredited multi-media training programme aims to help pharmacy teams better understand today’s patient population, help them see how they can use this knowledge to unlock opportunities for business growth and up-skill the pharmacy team to retain customers long term.
Mark Ackland-Snow, Bayer Consumer Health’s head of pharmacy, said: “Our Business Fit for the Future programme is designed to be a truly practical support to tackling some of the knowledge and learning gaps that pharmacists themselves identified. The programme is part of a long-term commitment to share our expertise in this space and build confidence with both independent and multiple pharmacy businesses.”