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- Readers may be familiar with Salt of the Earth natural deodorants, but can you tell us a bit about the company behind them?
The company itself has been around since 1993. My mum, Sally, has always been entrepreneurial and a fan of crystal deodorants, and when she saw the business for sale in 2005, she bought it.
We rebranded from Crystal Spring to Salt of the Earth, moved the business out of the family home in 2012 and, after several upgrades, we’re now in a 16,000 square foot warehouse in Chandlers Ford, Hampshire.
We do all our own R&D, manufacturing and distribution on-site, exporting our sprays, refills, roll-ons, sticks and balms to over 35 countries – and earlier this year we were honoured to receive the King’s Award for Enterprise in International Trade.
- Your new eco refill pouches are an interesting initiative. Tell us more…
Sustainability has always been a big part of what we do and we were one of the first companies to offer refillable deodorants back in 2013, starting with our 1-litre unscented spray refill.
We introduced 500ml refills in 2019 and this year we’ve launched pouches that can refill our roll-on or spray deodorants up to three times.
Not only does this offer consumers a cost saving of up to 23 per cent, it also means they are using 85 per cent less plastic compared to replacing their deodorant each time.
- What are the benefits to people and the planet?
The pouches are made from mono-material plastic, which means they’re easier to recycle at supermarket soft plastic collection points, and they should be accepted in curbside recycling from 2027.
Our spray bottles (excluding cap and nozzle) are also made from Prevented Ocean Plastic, collected from coastal areas where there’s a lack of formal recycling systems, helping to stop plastic reaching the sea.
We’re certified by the Soil Association as Cosmos Natural, which recognises that every ingredient we use is genuinely of natural origin. We’re also certified by the Vegan Society and Leaping Bunny, and we became a B Corp in March 2025.
- What more can pharmacy teams do to engage customers on this issue?
If you can help customers understand that refilling a product they already like is not only convenient but also much better for the environment by keeping our reliance on new plastics to a minimum, it’s a really positive message.
- Any future goals for the company?
We’re expanding our refill pouch range to cover all 13 of our fragrances, and we’re currently developing a new framework for assessing future packaging, looking at things like recyclability, recycled content and weight so we can keep improving and stay ahead of the curve.
- How can pharmacies find out more?
For more information about the Salt of the Earth products available, head to: saltoftheearthnatural.com.
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