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Time out with: Noel Abdayem

Dentist Noel Abdayem founded environmentally-friendly dental products company The Humble Co.

Dentist Noel Abdayem founded environmentally-friendly dental products company The Humble Co. along with a small group of dentists from around the world

Who is The Humble Co.?

We are a group of health professionals who translate evidence-based innovations into eco-friendly and socially responsible consumer products. All our products are characterised by what we call our Humble Co. Product Values (“the Humble Ps”), which we believe sets them apart from the rest. These include:

  • Health/wellness products that enhance quality of life by improving lifestyle choices and habits (Prevention) 
  • Evidence-based innovations that are endorsed by professionals to provide consumers with the confidence to make the switch (Professional) 
  • Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint (Planet) 
  • Socially responsible distribution of products to help those most in need, administered by the Humble Smile Foundation – a charity whose volunteer teams work with local school staff to promote behaviour-based preventative oral health initiatives (People).

Your replaceable toothbrush is an interesting initiative. Tell us more!

The Humble Brush Replaceable Toothbrush has high quality nylon bristles to ensure thorough cleaning, but the brush head can be twisted off and replaced, helping to reduce waste. The handle is made from 100 per cent biodegradable, sustainably grown bamboo, while the box and wrapper are made from recycled materials.

What are the benefits to people and the planet?

We have removed 97 per cent of the plastic used in a toothbrush by replacing a plastic handle with one made from bamboo. 

The unique properties of plastic have led to it taking an important role in society. Unfortunately, its production, consumption and disposal impose significant negative impacts on society, the environment and the economy. 

Plastics pollute our environment in a number of ways: the production process releases pollutants and toxins into the air and oceans, and plastic waste ends up in landfills and oceans and takes hundreds of years to biodegrade. 

More than 40 per cent of all plastic is used in consumer products that are discarded within one year of purchase – often after only a single use – and plastic waste represents approximately 80 per cent of all marine litter. An estimated 10 million metric tons of plastics are released to the oceans each year. 

Are there any downsides to your toothbrushes? 

There’s no downside. Replaceable heads are sold in a package that contains a handle and three replaceable heads to minimise packaging waste while still being able to provide a fully functional product at more value (less cost) for the consumer.

What are your goals? 

To continue to make a dent in the plastic-dominated oral care space and continue to replace plastic products with equally functional but more sustainable options. 

What else are you working on? 

The success of Humble Brush has encouraged The Humble Co. to apply the same principles of innovative, premium, eco-friendly and socially responsible products to develop more oral care products. We have recently launched replaceable heads for electrical toothbrushes across Europe – and hopefully soon in the UK.

How can readers find out more?

Just head over to The Humble Co. to see our full range and enquire about becoming a stockist.

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